Browsing Dissertations and Theses by Author "Waggoner, Trey"
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Standout Small Businesses: Identifying Company Core Values as the First Step for Small Businesses to Establish a Sustainable Competitive Advantage
Waggoner, Trey
Northwest University, May 2023
20 pagesAs technology advancements continue to increase the gap between corporate giants and their competitors, small businesses find themselves fighting for relevance in a changing business environment. Small businesses must find ...