Browsing Dissertations and Theses by Author "Mallard, Aubrey"
Now showing items 1-1 of 1
-
The Implications of TikTok Engagement on the Number of Spotify Listeners: A Study on Independent Artists
Mallard, Aubrey
Northwest University, May 2023
24 pagesThe music industry has encountered a shift from CD sales to stream count. This shift has been reinforced by the rise of social media and short-form video content, particularly through the platform of TikTok. I performed a ...