Corporate Social Responsibility and Organizational Outcomes: a Case for Fair Trade

Abstract

Corporate social responsibility (CSR) is a multifaceted, complex branch of business that can yield positive outcomes for producers in developing contexts and businesses in the West. Fair trade, a sub-set of CSR, shows mixed economic results on firm equity, but is overall a net positive. CSR, under this framework, is explained as a best practice that can be part of an integrated marketing plan. By utilizing conscious-consumer behavior, CSR is filling an expanding niche in business. This document goes into detail on the justification for CSR and fair trade, the greater systems that make them possible, and why they should be viewed as a developmental asset for companies and consumers. Businesses that have a CSR program or culture appear more open to new innovations and have a holistic view of business.